After some time, research and anecdotal feedback from my readers and
opinionated savvy and smart friends, I am excited to share the first phase of re-branding of Ann Written Notes! As a marketer, I know the importance of branding and I could offer all kinds of advice and expertise on how to market products, hotels, etc. When it came to my own brand and blog, it wasn’t as easy. When it’s your own, inevitably you spend more time, you over think and have more emotional connection to the project. But eventually, I had to think like the business person I am and just make a move already! I’m not saving lives here. Come on, Ann, just go. Take the first step. It will be okay. Some things I knew I wanted and tackled:
- Just. something. new. I created my blog over a year and a half of ago and it hadn’t been updated or changed at all. It was time. Just like you know when it’s time to
dumpchange your boyfriend, change your job or change your home, I knew it was time for a change to Ann Written Notes.
- Fresh and clean color scheme: I went with white, black and a soft green accent color. That’s it, for now.
- New navigation on the top of the page: I hated this about my old blog and so this was critical to change. I am only scratching the surface here, but you can see now my categories are aligned well and easy to navigate at the top of the page.
- An advanced theme in WordPress: I ended up using the Elemin Theme which offers a lot more than my previous theme (a lot of those details are tech and back-end related which will put you to sleep so I won’t go into detail there). But, a few things that drew me to this theme were the symmetrical foundation, clean template and flexibility with colors and fonts.
- Engaging an agency: I have narrowed a list down of agencies that I will be engaging this year to take this even further. More on that to come.
- Updated copy: It was important to ensure my readers and non-readers alike knew what kind of blog this was. That’s now more concise and up front and I am still in the midst of figuring out the metadata (which is essentially the behind the scenes copy that is critical in the search engine space). Credit to Jess at With Intention for her advice on this!
- More about Ann Ueno on homepage: As this is a lifestyle blog, it’s important to have a face to the blog (literally and figuratively). It adds credibility, personal touch and an insight into what to expect of the blog.
Those are just some of the changes so far. More importantly, I am excited about what’s to come. More partnerships (and sneak peak – we have a great philanthropy partner lined up for 2013!), more visuals, more content in the design space and a reveal of an Etsy Shop!
Thanks for reading, thanks for your feedback and I’m excited about sharing my love of interior design. Creative projects. My photography. Tips on travel. And a few personal stories along the way.